Ecolub Química
Same manufacturer, different goal. This page doesn’t introduce the company: it qualifies whoever arrives from a campaign and hands the lead to the technical team before it goes cold.
About the project
Someone arriving from an ad didn’t come to get to know the company.
They came with a problem — a machine stopping, a fluid that can’t take the temperature, a maintenance cost that doesn’t add up — and with patience for one screen, maybe two. The institutional site is there to be explored; this one is there to convert.
That is why the form sits beside the headline and not at the bottom: name, company, phone, email and area of interest. It is called a technical diagnosis because that is what an industrial buyer wants to hear — not a promotion, but someone who knows the subject. And anyone who won’t fill anything in has the permanent WhatsApp, with a short form before the conversation opens.
Below the form, the arguments: in-house R&D, cost reduction and sustainability. Three reasons, not thirty — because reading here is short.
Features
What the page does.
Form on the first screen
Name, company, phone, email and area of interest, without scrolling.
A diagnosis, not a promotion
The request is framed as a technical assessment, which is what this buyer values.
Permanent WhatsApp
A fixed button and a short form before the conversation opens, so the lead is recorded.
Three arguments
Custom R&D, cost reduction and sustainability. Enough to decide to go ahead.
Lines by application
Compressors, cutting, gears, greases, hydraulics, protectives and soluble fluids, each with its own request.
One single action
The whole page points to the same place: talk to a specialist.
Inside
Three screens, one decision.
Opening
The form before the argument
Headline, a two-line promise and, on the right, the technical diagnosis. Anyone who already knows what they want doesn’t have to hunt for where to ask.
Arguments
Three reasons to keep reading
Custom R&D, cost reduction and sustainability — each in two lines, with the benefit before the explanation.
The conversation leaves a record too
Before WhatsApp opens, a short form collects name, email, number and company. The lead enters the database even if the conversation goes nowhere.
Details
How it is built.
| Type of solution | A campaign page built to capture leads, developed by Shiftx. |
| Goal | Qualify whoever arrives from paid advertising and hand the lead to the sales team. |
| Lead capture | A technical diagnosis form and WhatsApp with details recorded beforehand. |
| Market | Brazil, in Brazilian Portuguese. |
Next step
Paying for advertising and sending everyone to the home page?
A campaign needs a page built for it. The institutional site explains the company; the campaign solves a problem.