Ecolub Química
A Brazilian manufacturer of industrial lubricants and chemical specialities, with a large catalogue and a technical buyer on the other side. The site exists to answer the one question he asks: will this work on my machine?
About the project
Nobody buying industrial lubricant searches by product name.
On the other side is a maintenance or procurement manager arriving with a concrete problem: a machining line, a compressor, a gear reducer, a stamping press. He isn’t looking for a brand — he’s looking for the right family for that application. If he doesn’t find it fast, he calls the next supplier.
So the catalogue has two ways into the same information: by product family — compressors, gears, greases, hydraulics, degreasers, protectives, soluble fluids, turbines — and by industry, from foundry to ceramics, from mining to pulp and paper. Each product says where it is used, in the language of the person who will use it.
And everything leads to the same place: a quote request by form or a direct conversation on WhatsApp, which is where Brazilian industry replies fastest. Alongside it, the site carries the institutional side a manufacturer needs: who we are, sustainability, environmental awareness, blog and FAQs.
Ecolub was founded in 2014 and is part of Grupo Wyda. The site was built to keep up with a catalogue that keeps growing, with families, sub-families and product pages.
Features
What the site does.
Catalogue by family
Compressors, gears, greases, hydraulics, degreasers, protectives and the remaining lines, each with its own page.
Sub-families by composition
Mineral, semi-synthetic and synthetic within the same family, because that is how the purchase is decided.
Entry by industry
The same catalogue seen through the sector of whoever is searching: foundry, machining, ceramics, mining, pulp and paper.
Application on every product
Each page says where the product is used, instead of leaving the interpretation to the customer.
Quote request
A short form with name, phone, email and message, connected to the same destination across every page.
Direct WhatsApp
A permanent button in the header, with the message already written — the fastest channel in this market.
Institutional content
Who we are, sustainability, environmental awareness and blog, for those who assess the supplier before buying.
Frequently asked questions
The questions that always come up — certifications, biodegradability, available lines — answered on the page itself.
Inside
Four ways into the same catalogue.
Opening
The industry before the product
The opening alternates between the brand’s three promises — performance, industrial application and environmental responsibility — with contact and WhatsApp always visible in the header.
Company
Why you buy from this manufacturer
Before the catalogue, the reason to trust: reliable products, environmental responsibility and a structure for sales, manufacturing and logistics. In an industrial purchase, the supplier is assessed as much as the product.
Products
The family, the application and the format
Each line opens into a grid of products with the application next to the name — machining, foundry, forming, stamping — and the packaging visible, which is how the buyer recognises what he already uses.
Contact
The quote request
Name, phone or WhatsApp, email and message. Deliberately short: in this market the quote comes out of a conversation, and the form only has to start it.
Details
How it is built.
| Type of solution | An institutional website with a product catalogue, developed by Shiftx. |
| Market | Brazil, in Brazilian Portuguese. |
| Catalogue | Ten product families, with sub-families by composition and individual pages. |
| Segments | Foundry, machining, robotics, metal forming and stamping, machinery and equipment, ceramics, glass, textiles, cement, mining, pulp and paper. |
| Contact capture | Quote form, WhatsApp with a pre-filled message and phone, with opening hours stated. |
| Institutional | Who we are, sustainability, environmental awareness, blog, representatives and privacy policy. |
Next step
Big catalogue, buyer in a hurry?
In an industrial catalogue, finding is selling. Ordering by family and by application is worth more than any visual effect.