Máquina do Esporte
The largest sports marketing portal in Brazil, online since 2005. Daily news, dozens of sections and a professional audience that decides investments based on what it reads here.
About the project
A news site isn’t designed once: it is designed to publish every day.
Máquina do Esporte covers sport from the business side — sponsorship, broadcasting rights, audiences, market, events — across dozens of sections from football to Formula 1, from women’s football to skateboarding, with dedicated calendars for the 2026 World Cup, the 2027 Women’s World Cup and Los Angeles 2028.
The page has to be beautiful and immediate for the reader — and fast for whoever publishes. It has to hold daily volume, let the newsroom work without asking anyone for help, and make room for what sustains the operation: video, newsletters, studies, events and commercial space.
It is a project of continuous maintenance, not a one-off delivery: it grows with the sections, the formats and the sporting cycles.
Features
What the site does.
Editorial structure
Highlights, latest news and sections by sport and by business topic.
Daily publishing
Built for the newsroom’s routine, with several articles a day and short update cycles.
Video built in
A space of its own for Maquinistas, the publication’s interview show.
Newsletters
A subscription channel for those who follow the sector regularly.
Commercial area
An institutional space and material for advertisers, connected to the same site.
Coverage with a calendar
Sections dedicated to the big cycles: 2026 World Cup, 2027 Women’s World Cup, Los Angeles 2028.
Reading on the phone
A professional audience reads on the move, and that is the starting condition.
Brazilian Portuguese
The vocabulary and tone of the market the publication lives in.
Inside
Three ways into the publication.
Home page
The hierarchy is decided every day
Lead story, latest news, sections by sport and by business topic, and commercial space built into the reading rather than pasted on top. Search sits at the top, because a twenty-year archive is worth whatever you can find in it.
Latest news
The stream for those following by the minute
The continuous list for those who come in several times a day, with the section marked on each piece and a summary that lets you decide whether the full read is worth it.
Newsletters
What brings the reader back
The newsletters have their own page and individual presentation. This is the channel that turns an occasional reader into a recurring audience — and what gives that audience commercial value.
Details
How it is built.
| Type of solution | A daily-publishing editorial portal, developed by Shiftx. |
| Market | Brazil, in Brazilian Portuguese. |
| Topics | Football, women’s football, Formula 1, NBA, NFL, running, skateboarding, media, market and events, among others. |
| Formats | News, analysis, video, newsletters and commercial content. |
| Address | maquinadoesporte.com.br |
Next step
Publishing every day and the site can’t keep up?
An editorial portal lives off the structure beneath it. That is where time is won or lost, every day.