SinalServ
Design, supply and installation of road protection systems for highways and construction sites. A quote here depends on length, number of points and location — and that is exactly what the page asks.
About the project
A wrong quote costs more than a lost enquiry.
In road protection, the price depends on concrete things: how many metres, across how many points, where, and whether it is supply or supply with installation. A name-and-email form forces the team to call back and ask all of that — and most of the time nobody picks up.
The page asks at the right moment. Beside the headline, the quote request collects company, contact, tax number, approximate length, type of contract, place of execution and number of points. Whoever fills it in gets a proposal; whoever prefers to talk has WhatsApp right there.
Then comes the reasoning behind the decision: why metal behaves better than concrete in an impact, and what solutions exist for each road scenario.
Features
What the page does.
A quote with real data
Length, points of application, type of contract and location — the fields that make calculation possible.
A promise of time
The response commitment appears in the form itself, not on a contact page.
Technical argument
The comparison between metal guard rail and concrete barrier, explained through behaviour on impact.
Solutions by scenario
Crash cushions, motorcyclist protection and barriers for industrial areas.
Proof of experience
Years in business, volume installed and regulatory compliance, right below the headline.
WhatsApp as an alternative
For those who would rather describe the job out loud than in writing.
Inside
From the request to the argument.
Opening
The form asks the right questions
Beside the headline, the quote request with the fields the calculation requires. Below it, the numbers that support trust: years of experience, volume installed and compliance with standards.
Argument
Why metal beats concrete
The technical explanation in site language: plastic deformation, drainage and spot maintenance. It answers the objection before it is raised.
Solutions
One piece of equipment per scenario
Crash cushions, under-rail protection for motorcyclists and barriers for industrial areas. Each scenario with its own equipment, with no catalogue padding.
Details
How it is built.
| Type of solution | A campaign page with a quote form, developed by Shiftx. |
| Goal | Receive quote requests already qualified and ready for sizing. |
| Fields in the request | Company, contact, tax number, length, type of contract, place of execution and points of application. |
| Market | Brazil, in Brazilian Portuguese. |
Next step
Does your quote need information the form never asks for?
Asking well at the start saves three phone calls — and avoids proposals made blind.